Privacy Policy

This Privacy Policy explains how Drowned Island Challenge (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit our website at drownedisland.com, register for the event, or interact with us via social media and email marketing.

We are committed to protecting your privacy and handling your data responsibly. Please read this policy carefully.

1. Who We Are

Drowned Island Challenge is a multisport event organised by Broadsword Communications Ltd, based in the British Virgin Islands. If you have any questions about this policy or how we handle your data, you can contact us at:

Email: [email protected]
Website: https://drownedisland.com

2. What Information We Collect

We collect information in the following ways:

a) Information you provide directly

• Event registration: Name, email address, country of residence, discipline selection, and any other information provided during the registration process.
• Email sign-up forms: Name, email address, country, and event preferences when you subscribe to our mailing list via our website or Meta (Facebook/Instagram) lead forms.
• Contact and enquiries: Any information you send us directly via email or contact forms.

b) Information collected automatically

• Website analytics: We use cookies and analytics tools (including Google Analytics and the Meta Pixel) to collect information about how visitors use our website. This includes pages visited, time spent on the site, referral source, browser type, and approximate location.
• Meta Pixel: We use the Meta Pixel (Facebook Pixel) on our website to measure the effectiveness of our advertising on Facebook and Instagram, and to show relevant ads to people who have visited our site. The Pixel may collect your IP address, browser information, and pages visited.

c) Information from third parties

• Meta (Facebook/Instagram): If you interact with our Facebook or Instagram pages, or submit a lead form via a Meta ad, Meta may share certain information with us (such as your name and email address) in accordance with their own privacy policy and your privacy settings on those platforms.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Event administration: To process your registration, communicate race details, schedules, results, and any changes to the event.
• Email marketing: To send you news, updates, early bird registration information, and event-related content. You can unsubscribe at any time using the link in any email we send.
• Advertising: To show you relevant ads on Facebook and Instagram, and to build audiences of people with similar interests to our existing participants (lookalike audiences). We do not sell your data to third parties for advertising purposes.
• Website improvement: To understand how our website is used and improve the user experience.
• Legal compliance: To meet any legal or regulatory obligations that apply to us.

4. Legal Basis for Processing

Where applicable (including for users in the European Economic Area and United Kingdom), we process your personal data on the following legal bases:

• Consent: Where you have given us explicit permission — for example, by subscribing to our mailing list or consenting to cookies.
• Contract: Where processing is necessary to fulfil your event registration or any agreement with us.
• Legitimate interests: Where we have a legitimate business reason to process your data that does not override your rights — for example, improving our website or sending relevant event updates to registered participants.

5. Cookies

Our website uses cookies — small text files stored on your device — to improve your browsing experience and enable analytics and advertising features. Cookies we use include:

• Essential cookies: Required for the website to function correctly.
• Analytics cookies: Used by Google Analytics to collect anonymised data about how visitors use our site.
• Advertising cookies: Set by the Meta Pixel to enable retargeting and measure ad performance on Facebook and Instagram.

You can manage or disable cookies through your browser settings. Note that disabling cookies may affect the functionality of our website. You can also opt out of Meta’s use of your data for advertising purposes via your Facebook Ad Preferences.

6. How We Share Your Information

We do not sell your personal information. We may share your data with the following third parties only where necessary:

• Email marketing platforms: We use third-party email marketing software to manage our mailing list and send communications. These providers process your data on our behalf under appropriate data processing agreements.
• Event registration platforms: Where applicable, registration data may be processed by third-party entry management systems.
• Meta (Facebook/Instagram): Hashed email addresses may be uploaded to Meta to create Custom Audiences for advertising purposes. Meta’s handling of this data is governed by Meta’s Privacy Policy.
• Analytics providers: Google Analytics receives anonymised usage data from our website. You can opt out via the Google Analytics Opt-out Browser Add-on.
• Legal requirements: We may disclose your information if required to do so by law or in response to a valid legal request.

7. How Long We Keep Your Data

We retain your personal data only for as long as necessary:

• Mailing list subscribers: Until you unsubscribe or request deletion.
• Event registrants: For up to 3 years after the event date for administrative and legal purposes.
• Website analytics data: In accordance with the retention settings of the analytics provider (typically 26 months for Google Analytics).

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: The right to request a copy of the personal data we hold about you.
• Correction: The right to ask us to correct inaccurate or incomplete data.
• Deletion: The right to request that we delete your personal data (“right to be forgotten”).
• Objection: The right to object to certain types of processing, including direct marketing.
• Restriction: The right to request that we restrict the processing of your data in certain circumstances.
• Portability: The right to receive your data in a structured, machine-readable format.
• Withdrawal of consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing prior to withdrawal.

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

9. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our website is served over HTTPS, and access to personal data is restricted to authorised personnel only. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

The Drowned Island Challenge includes a Junior category for competitors aged 12–18, who must compete with parental or guardian consent. We do not knowingly collect personal data from children under the age of 13 without verifiable parental consent. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

11. Third-Party Links

Our website may contain links to third-party websites (such as Anegada Beach Club, Horizon Yacht Charters, and our sponsors). We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The date of the most recent update is shown at the bottom of this page. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your data, please contact us:

Drowned Island Challenge
Email: [email protected]
Website: https://drownedisland.com

Last updated: June 2026